ORM – Online Reputation Management is not only about getting reviews. It is a combination of content of reviews, blogs, videos, pictures, and press releases that tells your story.
A great Reputation can only be achieved if you have a great product or service and provide exceptional customer service. DeliveryMaxx provides a medium for your story to be told.
Online Reputation Management is one of the most critical parts of your SEM or your Search Engine Marketing Plan. Wikipedia defines Reputation management as the practice of understanding or influencing an individual or business brand. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical gray areas such as astroturfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results. There are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development and other insights.
DeliveryMaxx really likes this subject because in our opinion this is essential to any marketing program.
ORM or Online Reputation Management is your business' public score card. Treat your customers in a professional manner and you’ll be rewarded in a public format. Of course you need to make sure your business is customer centric. Focusing on the feedback that is given and striving to ever enhance the customer experience. If your company does not follow these basic principles then you may want to reexamine your business model or face extinction. After all we are now living in the Digital age where information is effortlessly available to anyone in an instant.
The question has always been how to get the customers to publicly give your company a favorable review or testimonial. There isn’t much of problem getting bad reviews and testimonials. It is human nature to tell the world about a bad experience. We are sure you have done it many times when the subject comes up about one business or another. The real trick is having the client sing your praises.
You can bribe your clients into writing a stellar review, but if that is not disclaimed you can face huge fines when caught.
You can pay a company to post a review for you, but again that a huge dark gray area. Those companies that will post reviews for you do not always have your company’s best interest in mind. So they tend to make things up like email addresses and names to post these reviews which in some circles may be interpreted as online impersonation which is a Federal Offense.
Some Companies have websites that will try to extort money from you and only allow negative reviews to be viewed by the public..
If you sign up for their program they will help you get good reviews and testimonials to enhance your listing. Again these companies want you to advertise with them so your good review will show up. And others have filters set on them thinking that no business especially the automotive industry could ever have good reviews. You all know the old myth about all car dealers are thieves.
DeliveryMaxx has developed a program that is 100% legitimate. Offering your Customers whether satisfied or unsatisfied an opportunity to voice their opinion on their experience while at your place of business. This program can give you the business owner/manager the insight to correct any issues that you may have not been aware of.
Reputation: Who Cares?
How Many Sales are Lost because of a
Bad Online Reputation?
Does your online reputation reflect how you treat your customers?Anybody can post anything they want about your business on the internet. DeliveryMaxx helps provide an opportunity for your story to be told the way you want it to be told.
Are you tired of seeing only bad reviews about your business online?DeliveryMaxx has developed a patent pending solution that allows all of your customers to post reviews online before they leave your business. The beauty of this program is that a few bad reviews don’t hurt your business, but let’s the public know you are human. You will have so many great reviews that are published online that the truth about how you treat your customers will shine through.
Are you able to communicate with everyone who gives a review about your product or service?Best practices state that you should thank everyone for taking the time to share their experience about spending their money with you. DeliveryMaxx will not only alert you immediately about your online reputation as it is published, but will also respond to every review the way you would want to respond.
Did you know that reviews are not the only thing that determines your online reputation?Part of DeliveryMaxx’s digital solutions includes combining social media marketing and online reputation management. Most marketers miss the fact that the two programs have to work together to optimize your Online Reputation. DeliveryMaxx has mastered augmenting both programs with our patent pending program to customize the perfect solution for your company.